Leadership Transformed

TESTIMONIAL

“The greatest leaders transform themselves before transforming others. Leadership Transformed is a guidebook on how to transform yourself and your organization.”

Marshall Goldsmith, World’s Most Influential Leadership Thinker

TESTIMONIAL

“On a global basis, transformative leadership is a rare asset and vital to the success of any organization. In this provocative book, Peter has uncovered a compelling paradigm that will no doubt benefit leaders and their organizations.”

Tim Armstrong, CEO, AOL Inc

TESTIMONIAL

“Before you can change yourself or your organization, you have to change your mind. You have to change how you think. You have to change your language. And that is what Peter Fuda accomplishes with Leadership Transformed. In this highly original, evidence-based, and deeply engaging book, Peter presents seven memorable metaphors that offer unique ways of thinking and seeing. Through real stories about real leaders we experience the practical ways in which these leaders accomplished fundamental shifts in their practices. And with the symbolic and colorful language of metaphor, Peter makes these stories and concepts stick.  This is a masterful work—one you’ll enjoy, use, and return to over and over again.”

Jim Kouzes, Author of the bestselling The Leadership Challenge

TESTIMONIAL

"Organizations and their leaders need to be dynamic to face today's complex marketplace. Peter outlines a compelling new approach to transforming leaders and organizations, enabling them to succeed in the marketplace of the future."

Laura Desmond, CEO, Starcom MediaVest Group Worldwide

TESTIMONIAL

“There's a sacred space where story, metaphor, and data meet, and Peter's work stands solidly in the center of that space. This book has changed my understanding of leadership and organizational transformation. I can't stop thinking about those metaphors!”

Brené Brown, Ph.D., NYT Best-Selling Author

TESTIMONIAL

“Peter has uncovered the art behind predictable leadership and business transformations. The road map he lays out for leaders in this book is challenging, unnerving, and exciting. There is nowhere to hide. You must (and you will want to) raise your own standards, and the standards of those whom you lead. Peter provides the rocket fuel required for personal change."

Mark Weikel, President & CEO, Luxottica

TESTIMONIAL

“There are books that are written to be read and there are books that are written to be lived. Leadership Transformed is a book written to be both lived and read. It cleverly articulates how different leaders have transformed themselves and their organizations. The truth is there is no cookie-cutter program that can transform a leader into an extraordinary leader – it is a personal journey. If you read Leadership Transformed, though, you will join all of us who have embarked on this personal, challenging and immensely satisfying journey.”

David Thodey, CEO, Telstra Corporation

TESTIMONIAL

"The content of the book is relevant to any individual in a senior leadership role. The seven metaphors are based on research over a decade and capture a pragmatic and contextual view on the interdependent dynamics of leadership transformation and efficiency. The case studies provide further credibility to a useful framework on leadership in successful national- and multi-national companies."

Eddie Grobler, Division President, MasterCard

TESTIMONIAL

“Peter identifies the issues and challenges common to all leaders, and lays out a clear and compelling strategy to transform any executive into a better leader.”

Richard Freudenstein, CEO, Foxtel

TESTIMONIAL

Leadership Transformed is not just a pathway to success, it is very entertaining and exciting as well. The many personal case studies make it real and tangible; they make you aware of the mistakes you are making day to day. But the stories also take away some of the burden of leadership caused by the desire to ‘be perfect.’ Peter lays out a clear road map for transformation that any leader can follow. It simply makes me want to immediately implement the ideas. In fact, I started today and am already having great fun with it.

Dr. Susanne Fiedler, MD, MSD Germany

TESTIMONIAL

“Leadership continues to be a complex issue that many leaders, academics and others have sought to understand and advise upon. This book addresses this complex issue in a provocatively simple manner and in so doing provides some extraordinarily profound insights which will no doubt be of lasting value to many leaders, and the people and organizations they lead. The balance of academic rigor, wisdom and practical application is a compelling and extremely worthwhile read.”

Brett Himbury, Global CEO, IFM Investors

TESTIMONIAL

"Leadership Transformed turns on its head the idea that "leaders are born, not made". In simple to understand metaphors and examples, Dr. Fuda, guides committed readers on a journey to becoming truly exceptional leaders. Most importantly, his offering is not just "a moment in time" teaching but through his online resource, provides and ongoing way to continue your and your organization's transformational leadership evolution. Be clear however, that regardless of where you are as a leader, Leadership Transformed requires that you are able to take a hard look in the mirror, and clearly assess where you are to enable the desired transformation to take place. I highly recommend Leadership Transformed to anyone focused on making meaningful leadership changes in their professional as well as personal lives."

Preston Kevin Lewis, MD, Warner Bros.

TESTIMONIAL

“Peter has spent many years researching how apparently ordinary managers become extraordinary leaders, and has done a wonderful job in Leadership Transformed of articulating the pathway. I can really identify with Peter’s observation that “our fire” is central to successful leadership and business transformation. I strongly recommend this book for anyone who wants to take their leadership and their business to the next level.”

Dr. Maha Sinnathamby, Chairman, Springfield Land Corporation

TESTIMONIAL

“This book is pure gold for anyone serious about leading their business to a whole new level. Peter is skilled at simplifying his fresh views on management and making it fun to grow as a leader. He also tells it ‘the way it is’ without sugar-coating. Leadership Transformed is refreshing and inspiring. I can’t see how any business leader couldn’t or wouldn’t want to put this into practice today.”

John McGrath, CEO, McGrath Estate Agents

TESTIMONIAL

“For me, reading `Leadership Transformed', a new book by Dr. Peter Fuda, was a rare pleasure. I'd strongly recommend it to others. It did two things that most books of its genre (business, leadership, self-help etc.) usually fail to do; it kept me interested throughout its 190 pages, eagerly moving through the chapters as I would a good novel; and it made me think, think deeply about the both the specific content of the book and the context in which it applies. Many business books contain one fundamental maxim, which is repeated in several guises. These books can often be summarized in one phrase - do this, or don't do that. I quickly get bored with them. Peter Fuda provides a much richer and more fulfilling experience as he explains the 7 metaphors for Leadership Transformation that emerged from his research. Each is sufficiently independent to merit separate attention, whilst they are sufficiently complementary and interrelated that they must be considered as a whole. So the book provides a perfect 7 course tasting menu. It's also fun to read. It's jargon free and built upon meaningful personal anecdotes from the author and his research subjects.”

John Nicolas Wilkinson, CEO, Binary Tree Inc

TESTIMONIAL

“The first thing that struck me about Dr. Fuda's book was the relatable fallibility of the leaders that "transformed". These are not high and mighty CEO's who have had their stories polished by their PR teams. These are real women and men who are striving to align themselves, their executive teams and their organizations behind a common purpose and shared success. They seem to care about the humans as well as the balance sheets. Or perhaps, more importantly, they understand that one precedes the other. Dr. Fuda's use of 7 leadership metaphors and the personal stories behind the transformation elevate this book above the dozens of other leadership texts I have read by creating a deeper connection with the reader. I recommend this book in the spirit of the growing necessity that exists for all companies to understand that their successes rise and fall on the shared human experience of the people in their workforce, the importance of all managing for all stakeholders (not just fickle shareholders) and the role of the CEO in aligning these constituents through a human-centered leadership approach. Well done Dr. Fuda.”

Timothy Castree, CEO, Leo Burnett

TESTIMONIAL

“As a leader within an organisation who is responsible for facilitating leadership change within a corporate organisation, this book provides an incredibly insightful yet wonderfully fresh breath of air to our world. Leadership Transformed tackles the key challenges that hold a leader back when transforming themselves and the environment they operate in. What really resonated to me is the way in which Peter Fuda opens our eyes to the world of ambition, authenticity, accountability & our ability to reflect. Many, many, many books attempt to influence and inform our understanding, yet none really approach these critical areas with the pragmatism that Fuda does. I write this review as the organisation I work within is currently in partnership with The Alignment Partnership. The principles are not only greatly insightful when you read them, but Peter and his team use these exact metaphors to transform organisations and we're now seeing the "snowball effect" within our leaders. I'd suggest for any leader, but particularly any transformational change agents looking to expand their understanding of leadership transformation, this sets the tone for a new era in metaphorical language that provides immediacy in ‘switching leaders lights on’.”

Daniel Umphray, Director OD, Luxottica

TESTIMONIAL

“If you're looking for a clear understanding of how to transform yourself into a highly effective and inspirational leader that brings out the best in others, then Leadership Transformed by Dr Peter Fuda is the one for you. One reason for it being such an important contribution to the field of leadership, is the practical knowledge of effective leadership, derived from 100s of Case Studies in major organisations across the globe. Here you get the best practical understandings of transformational leadership.”

Ray Weekes, Chairman, The CEO Institute

TESTIMONIAL

“For me Leadership Transformed is one of those rare gems, the type of business book I love to read. The content is original, the style and language accessible, and it's loaded with real stories told by real leaders, rather than fabricated fables with one dimensional characters. As an executive I've been a student of leadership for over 20 years, yet I was struck by the remarkable honesty and humanity of the author's subjects - senior executives and CEOs. This was both confronting and compelling in a way that encouraged me to reflect on my own work and personal life. Not every reader will relate to every situation or struggle, however each story is instructive, and I found significant parallels in my own experiences and circumstance. For these reasons I actually cared about the leaders in the book, and this was enhanced by the personal narrative we are given access to. The seven metaphors around which the chapters are structured unfold to offer insight as well as practical recommendations into how to accelerate my own effectiveness as a leader, even after my years of practice. I guess that's why Fuda speaks of the generative nature of metaphors. This is a book I will pass on to my team, and highly recommend to anyone interested in self-improvement with the courage to look within.”

Paul Foster, MD, George Weston Foods

TESTIMONIAL

“I found Peter Fuda's book to be both practical and incredibly insightful. I must have marked more than 30 pages. The metaphors along with the detailed stories of each of the leaders featured in the book make the concepts easy to remember and apply. The book is refreshing in that it acknowledges there is no silver bullet in becoming an exceptional leader. What Peter does provide are the ingredients of effective leadership for you to apply in the context of your own leadership journey.”

Taavo Godtfredsen, VP, SkillSoft

TESTIMONIAL

“At nudie we run a business with many different components employing people from all walks of life; manufacturing, sales, finance etc. I have gifted this book to each of my Executive team. It provides real and insightful examples of leadership and provides a simple framework that delivers true motivation and alignment. Coming from a place of deep and real experience, this book is a stand out in the crowded world of leadership books.”

James Ajaka, CEO, Nudie Juice

TESTIMONIAL

“If you are looking for a book on leadership that is equally inspiring as it is instructive and accessible then this is THE book. Leadership Transformed cuts to the heart of what creates success for managers and organisations using stories from people who have transformed themselves. Because it is about a journey of transformation the seven metaphors are extremely powerful touchstones that grow in complexity and richness as the person gains mastery. Peter's tell it like it is style also challenges us to deal with the hard issues and most importantly imparts the lesson that honest vulnerability is not a leadership weakness but a strength that empowers the team. I wish I had read this book and gained its invaluable insights 15 years ago!”

Gordon Taylor, CEO, Ergon Energy

TESTIMONIAL

“What a great book! I will be purchasing the book for all the members of my team. I found the book genuine and simple, with fantastic real-life examples and thought-provoking ideas to become a great leader. I have not read a book to date that covers such unique themes. An absolute must for all purveyors of business.”

Michael Bogoevski, Head of Singapore, CMC Markets

TESTIMONIAL

“I've read a lot of leadership books in my time. None have resonated like this one. Simple, insightful, powerful and practical. Dr Fuda is not only an expert on his field but a great storyteller.”

Jamie Samaha, MD, Pinpoint Marketing